Summary
- Apple has no longer been pressured to add RCS pork up to iMessage, as a minimum for now, thanks to negotiations with the EU concerning its gatekeeper location.
- iMessage is detached being regarded as a core platform provider by the EU, along with Microsoft’s Bing, Edge, and Selling agencies, and investigations are ongoing.
- If Apple is within the slay pressured to add RCS pork up to iMessage in February 2024, this could per chance comprise till August 2024 to have the specified changes to adjust to the Digital Markets Act.
Google has relentlessly tried every trick within the book to force Apple to undertake RCS and have iMessage extra interoperable, ranging from banners poking fun at events, to delicate mentions in keynote addresses. While Google would possibly no longer comprise succeeded yet, the EU recently pressured Apple to ditch its loved Lightning port in prefer of USB–C for the iPhone 15, anticipated to debut on September 12. With the bloc’s Digital Markets Act (DMA) now in force, there was hope the EU would force RCS into iMessage too, but Apple appears to comprise dodged that bullet, as a minimum for now.
The EU’s DMA intends to provide protection to patrons and agencies from mountainous tech corporations and their core platform services perceived barriers of entry into the industry or parts combating wholesome competition and interoperability (by job of BGR). The EU has strict pointers quantifying the turnover or sequence of customers a commerce would possibly detached must qualify as a gatekeeper, but for now, six were given the designation — Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft.

The EU has identified these corporations and their services as gatekeepers
The EU has identified 22 services from these corporations which qualify as gatekeepers. Curiously, iMessage is no longer on the checklist this month. The EU first and foremost gave iMessage gatekeeper location for lacking RCS pork up, but Apple protested and appears to comprise talked its draw out of the hot water. Nonetheless, iMessage is one of the vital four core platform services, apart from the above-talked about 22, which the EU is detached mulling over. It has opened investigations to investigate the gatekeeper location of Apple’s iMessage, and Microsoft’s Bing, Edge, Selling agencies. The EU would possibly detached reach at a call in 5 months.

The tentative timeline prescribed for motion on services with gatekeeper location
If the EU forces Apple to add RCS pork up to iMessage in February 2024, the company can comprise till August 2024 to have the requisite changes ensuring the app is DMA-compliant. RCS pork up would very a lot pork up interoperability with utterly different communications apps love Google Messages, significantly within the US. That said, Apple constantly has the probability of enabling RCS easiest within the EU, bringing it on a level taking half in discipline with the likes of WhatsApp. Apple has dodged the bullet, as a minimum till February.
Meanwhile, these tech corporations comprise six months to alter the core services currently designated as gatekeepers. For iOS, shall we embrace, it would possibly per chance must opt a couple of Android-impressed changes love pork up for app sideloading and parallel app shops. Non-compliance would possibly entice penalties as excessive as 10% of the company’s world turnover, or 20% for repeat offenses.