Summary
- Google has shown off the iPager in a video, a fictional system that represents Apple’s resistance to adopting RCS messaging.
- The video emphasizes components worship lack of encryption, broken group chats, pixelated movies, and the inexperienced bubble associated to Apple’s iMessage, in particular when texting Android tool house owners.
- Apple iMessage within the within the meantime is no longer integrated within the European Price’s checklist of gatekeeper products and companies, but that can also change in a pair of months from now.
Properly off Conversation Carrier, or RCS, is an evolved messaging traditional that seeks to gain rid of the extinct text messaging traditional or SMS/MMS. While stable RCS messaging has been supported by Android for some time now, Apple has been comparatively skeptical about adopting this traditional. Google never misses an opportunity to scramble stress-free on the iPhone maker for its hypocrisy in claiming to be for security but continuing to withstand the usage of RCS messaging. We now beget already considered a pair of quirky campaigns by the hunt large as allotment of the #GetTheMessage marketing campaign. Google has now reach up with one other gem, likening Apple’s resistance to a system from the years past.
In essentially the most up-to-date video posted to YouTube, Google introduces us to the iPager, total with peppy music and the glaring hyping up of aspects that many would focus on about conventional, the usage of the example of the belt clip. The word innovation makes it into the video, too, leaving no query who this refers to, although iPager is already a slow giveaway.
This 72-2nd video then goes on to snort about a pair of of the same old complications associated to traditional SMS, at the side of the dearth of encryption, broken group chats, pixelated movies when shared by the usage of MMS, and the dreaded inexperienced bubble. The video description then explains – “iPager is no longer accurate, but the complications that Apple causes by the usage of SMS are.” Viewers are encouraged to “abet Apple #GetTheMessage” and unfold the word spherical, followed by a URL to Google’s touchdown page for the promoting campaign.
While it’s magnificent lunge at this level that Apple is in no temper to switch in direction of RCS adoption on iPhones, Google intends to gain this a key differentiator for parents calm on the fence about Android and iOS. It became largely anticipated that European regulators would compel Apple’s iMessage to adopt this more stable messaging traditional with the Digital Markets Act. On the opposite hand, despite within the origin being designated a gatekeeper service — in step with components worship the different of customers, amongst others — the no longer too long within the past posted checklist of gatekeeper products and companies didn’t mention iMessage within the checklist, suggesting that the firm’s criticisms of the initial designation can also beget worked.
It could perchance be a brief reprieve for Apple, although, as the European Price (EC) is anticipated to head over these gatekeeper designations again in roughly four to 5 months from now. Nonetheless as it stands, Apple is in no speed to gain RCS onto iMessage, although that can also doubtlessly change in 2024.
For reference, companies worship Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta, and Microsoft beget been identified as gatekeepers by the EC, while merchandise worship WhatsApp, Instagram, Safari, Google Search, YouTube, and masses others., beget been identified as gatekeeper products and companies across their respective categories.
